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A Major eBay Success Factor - Customer ServiceIf you are running an eBay business, it is possible you may not yet have realized that the need for great customer service still exists – even for online auctions. When a buyer receives quality customer service from you, they may potentially do one of two things – or possibly even both. They can give you great feedback, and they may look for more of your auctions in the future. If you hope to make a living from eBay, you have to stop thinking of it as just an "auction" where you sell something once in a while, and start running it like a "business".
If you owned a brick and mortar hardware store or clothing shop, how would you treat your customer while they were standing at your counter, waiting for you to finish ringing up their order? Well, if you really truly want to see them back in your store again, you would be helpful and respectful of course! You would do everything that you could possibly do to guarantee that customers return to your establishment in the future. You would bend over backwards to make sure that their buying experience with you was both satisfactory and enjoyable. Well, why would you do any less at the close of one of your eBay auctions?The first step of a professional is to act quickly at the close of your auctions. Contact the winner as soon as possible, and congratulate them. Describe the item they have won and how the item will be shipped – even if this information is already part of the description for the auction. Remind them of their winning bid amount, and give them clear payment options and instructions. Let them know when the item will be shipped. Close your email by thanking them again for participating in your auction. You might even take this opportunity to tell them about other open auctions that you have as well. A good attitude to take is that this contact with the winner is really a conversation that you are having with a customer who is standing at your counter in that imaginary brick and mortar store. Once the payment and shipping details have been taken care of, contact your buyer again to let them know when the item was shipped – the exact date and time – and when it is expected to arrive on their end. During this contact, let them know that if they have any problems or questions, that they should contact you through the eBay site. If they do contact you in the future, make sure that you answer promptly, and that you do all that you can to make them happy with their purchase – even if it means issuing a refund. Remember also that many people purchasing on eBay may be there for the first time or may still be new to the process. A little hand-holding at this point can go a long way to creating goodwill and possible future sales. Anyway, what does it cost to just be a nice person?
Yes. I mentioned refunds up there. You should be open to issuing refunds,
depending on what the item is. Furthermore, you
should issue refunds promptly. Of course, it is
reasonable to expect the buyer to return the item to
you, at your expense, before the refund is issued –
but once you receive the item, issue the refund
promptly. This is just good business!
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