Expensive Ebay Items

Learn How to Sell Expensive Items on eBay

When you set up your auction, you are setting up an automated marketing campaign distinct from all the others on the site.

First, you must determine the value of your item in three different ways. This will help you determine what your reserve price should be. On eBay, the reserve price is the lowest price that you are willing to accept for your item.

• First, have your high priced item evaluated to determine what the actual market value is.

• Next, research the histories of similar items from past auctions at eBay to see what price those items sold for.

• Finally, determine what the value of the item really is to you.

Once you have this information, you should be able to determine the lowest amount you are willing to sell the item for. This is your reserve price.

Once you have set your reserve price, then set your opening bid price lower than $50 – no matter how high your reserve price is. This is a marketing tactic. It will be hard to attract potential buyers to an auction for an item selling for hundreds or thousands of dollars – but getting them to an auction where the opening bid is only $50 is much simpler. Remember, you don’t have to sell the item to anyone who bids less than your reserve price – unless you choose to do so at the close of the auction. This method of price setting resembles marketing gimmicks used by offline businesses that are simply designed to "get customers in the door".

Pay close attention to the description for your listing. Use words that describe your item well. Provide as many details as possible, including details that prove the authenticity of collectible items. Include pictures of the item as well. Do not ever try to deceive potential buyers! If the item has marks or scratches, simply be honest about it, and make sure that the pictures convey this as well if possible. State how the item will be packed and shipped. Also let potential buyers know that shipping insurance must be purchased as well – just in case the item is damaged once it leaves your possession.

For higher priced items, most eBay buyers feel more comfortable using an escrow service. Offer this as an option in your auction, with the understanding that the buyer must pay for the service. This is a means of protecting both parties from fraud, and it makes many buyers more open to spending the money to obtain the item. eBay has partnered with an escrow service that is commonly used for high ticket items and you can find this on our page on escrow services..

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