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How You Can Avoid Failure on Your eBay AuctionsMany first time sellers on eBay all pretty much have one thing in common they fail - or, at least, they think they do. Many of them will fail time and time again, never really understanding what is going wrong. They will do hours of research looking for the perfect item to sell, get their auction set up, and wait for the bidding to begin. Hours go by and no bids are placed. Days go by, and there are still no bids or there are very low bids. It's all really quite depressing.Finally the auction ends, and it turns out to be a complete flop, a total failure, a....okay, enough already! When you consider the huge number of sellers who run successful eBay auctions, it seems logical that there has to be some specific things you must do, and specific things you must not do in order to be successful.
There are many reasons why auctions fail.Another reason for eBay failure is pricing. No matter what your reserve price is, your opening bid price should never be more than $50 or so. This is how you will commonly attract potential bidders to your auction. If you set that opening bid too high, most people wont even click the link to read the description for your item. Another pricing problem is, again, lack of research. Before you set your reserve price, you must determine what the item is really worth, and the price similar items have sold for in past eBay auctions. Poorly written descriptions are another cause of failed auctions. Poor grammar, misspelled words, and inaccurate or incomplete descriptions will drive people away. Failing to post a picture of the item will also keep many people from visiting your auction page. Make sure that your description is well written. This is essentially your sales copy. If this is going to be your business, you will have to treat it like one. Shipping prices can also scare people away from your auctions if they are too high. Find the lowest shipping prices that you can realistically allow, and consider paying for the shipping yourself if it wont cut into your profits too much. Do not charge handling fees if at all possible.
Offer great customer service for all of your auctions,
and ask your buyers to give you feedback. If the items that you sell are everything that you said they
would be, and you offer your shoppers great customer service, you can expect wonderful feedback and this
feedback will help a great deal in your future auctions.
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